Summary of Skills:

• Technical proficiency and expertise with Google Analytics, HTML and CSS and Adobe Creative Suite.
• Experience with production of podcasts, basic video editing skills and knowledge of diverse social media tools such as Hootsuite, Salesforce, Sysomos, Spredfast, Sprout Social and BuzzSumo.
• Awarded the Social Media Guru Award three years in a row for exceptional marketing and completed a three-week professional development course in branding and digital strategy.

Experience:

Freelance Content Writer and Strategist

May 2013 – Present

• Wrote compelling student profiles for Queen’s University’s School of Graduate Studies to promote their programs.
• Created, edited and wrote content for Queen’s University’s Cultural Studies program to market pathways to postsecondary education.
• Worked on a major bank’s website content, in collaboration with the web development team, to produce high-quality digital content.

Content Marketing Specialist

ContactMonkey

June 2018 – August 2019

• Managed and maintained the company’s blog & increased organic blog traffic by 127% in 5 months, almost tripling overall traffic to the company’s website.
• Successfully launched the company’s webinar series, with each webinar influencing over $1 million in opportunities.  
• Produced high-quality articles, white papers, blogs, case studies, survey reports and web copy, enabling the company to rank for over 170 industry keywords.
• Built a comprehensive editorial calendar and established a roster of writers to help deliver content that maps to all stages of the buyer’s journey.

Digital Marketing Coordinator, Covalon Technologies Ltd.

November 2017 – May 2018

• Designed a multi-platform digital strategy leading to 2,168 new followers on LinkedIn, 270 on Twitter and 120 on Facebook within a month.
• Created and executed paid social media campaigns and tracked key performance indicators to adjust campaign strategy.
• Collaborated with the design and marketing team to create new social media content on all digital platforms.
• Monitored and analyzed business results and recommended opportunities for improving plans and their execution.
• Leveraged data to help create and achieve specific growth objectives and assisted in the development of brand building plans (marketing plan, new product launches, digital, e-commerce and communications strategy).

Social Media Manager, Digitz Pvt. Ltd.

April 2017 – November 2017

• Monitored and analyzed statistics and social media tools to design multifaceted communications strategies and campaigns.
• Developed and executed a massively successful marketing campaign for a leading fashion brand that reached 41,697,410 people and led to 23,934 reactions in two days.
• Delivered strategic counsel and senior support for social media and communications programs, participating in key program activities, such as customer briefings and pitching to high-profile corporate clients. 
• Spearheaded team hiring and on-boarding, effectively training new team members. 
• Designed and implemented effective multi-channel communication to advance goals of a food brand leading to 5,638 new social media fans within one month. 
• Leveraged tracking strategies to monitor and evaluate market programs and developed comprehensive social media marketing reports.
• Developed daily content for high-profile corporate clients for all social media platforms and blogs and came up with unique story angles to drive effective social campaigns.
• Consistently monitored local, regional and international media, identifying opportunities to drive paid, earned, shared and owned media.                                                                           

Senior Social Media Executive, Creative Chaos Pvt. Ltd

September 2016 – April 2017

• Orchestrated a successful digital campaign on breast cancer awareness for a financial brand, leading to 161,000 unique users, effectively situating the brand as a champion of social causes!
• Identified and developed best approaches and strategies for brands and created project timelines and milestones for effective teamwork and workflow management.
• Developed advanced writing skills and thorough knowledge of best practices for writing content for the web and social media.

Director, Marketing and Communications, Queen’s University Alumni Association

May 2015 - July 2016

• Devised and execute a strategic marketing and communications plan to enable the Association to achieve its goals.
• Wrote press releases, emails, and presidential column and devise messages for brochures, pamphlets and all other online and offline media associated with the organization.
• Hosted workshops to guide board members in enhancing and delivering the Association's objectives and messaging to target audiences.
• Promoted the organization and its work by implementing a robust social media strategy.

News Reporter, Kingston East News

August 2014 - April 2016

•  Reported on news stories (adhering to the CP style guide) as soon as they break, edit written articles and communicate effectively with the Editor.
• Investigated stories, conduct interviews and gather information to ensure excellent journalism standards for the community paper.         

Social Media and News Coordinator, CFRC Radio (101.9FM)

September 2014 - April 2014

• Produced and hosted CFRC radio’s local news show, Alternative Frequency, providing in-depth interviews, and highlighting news in the local area.
• Trained new volunteers on new media technologies, journalism skills and advanced audio equipment to empower them to cover news for the show.
• Updated Alternative Frequency’s social media presence on Tumblr, Facebook, Mixcloud and Twitter.

Communications Coordinator, Kingston Alumni Branch, Queen’s University

August 2013 - August 2015

• Designed, developed and executed a social media strategy to manage the branch’s online presence.
• Took charge of internal and external communications, email blasts and maintenance of the branch’s Twitter, Facebook and other social media pages.

 Associate Editor, Welcome Back Magazine, Kingston Publications (Sun Media Corporation)

 May 2014 - August 2014

• Communicated effectively with writers for Kingston Publication’s Welcome Back issue as its summer Associate Editor.
• Designed the cover of the magazine in collaboration with the Editor and Graphics Designer.
• Edited and came up with ideas for each section of the magazine. 
• Achieved a strong sense of community while covering Kingston events and talking to local musicians, artists and entrepreneurs.
• Interviewed poets, writers and musicians and fact checked every story to ensure authenticity.
• Worked effectively with the Managing Editor to ensure that each story is submitted in a timely manner.

Staff Writer, Queen’s Journal

August 2013 - May 2014

• Contributed articles for the Arts section in order to keep it up to date with arts events on campus.
• Established critical thinking and creative writing skills while working with editors to come up with story ideas.

Education

Master of Arts (Media and Cultural Studies)

Queen’s University, Kingston, ON

September 2013 - October 2015

Bachelor of Arts (Honours), History Major

Queen’s University, Kingston ON

September 2009 - May 2013

Other Skills and Experiences:

• Freelanced and reported on various issues for the Queen’s Alumni Review Magazine (2012-2013)
• Coding: Basic HTML and CSS
• Basic video editing skills. Familiarity and experience with diverse audio editing software such as Audacity and Sound Studio.
• Languages: English, Urdu, Hindi and Punjabi.

Specialties: SEO (search-engine optimization), B2B content marketing, freelance writing, blogs, corporate storytelling, UX writing, social media marketing and promotions, community management, journalism, interviewing, radio broadcasting, audio production, digital advertising, social media campaign planning, blogging, reporting, writing, editing, web content, internal and external communications, presentations, branding, copywriting and event planning.